personalisation
Meta told to reassess legal basis for EU personalised ads
After massive fine.
Jan 5 2023 10:39AM
Promoted Content
Why it's more important than ever to ditch outdated CMSs
Outdated technology stacks are compromising modern customer experiences.
Feb 23 2022 11:54AM
Navitas targets personalisation in its university pathways program
Podcast: Builds on tech stack.
Aug 30 2021 6:46AM
Medibank to use digital foundations to stand up more health pilots, programs
Brings focus to accessibility and personalisation.
Aug 25 2021 11:03AM
Endeavour Group builds an AI-powered personalisation engine
As Woolies' drinks breakaway chases customer experience and revenue uplift.
May 27 2021 10:30AM
Virgin Australia is spooling up analytics engines for air travel takeoff
Sets up COE, backed by three year platforms deal.
May 26 2021 6:55AM
Rethinking digital experiences in 2021
Customer experience projects are in full swing. What should leaders consider?
May 17 2021 5:00AM
7-Eleven Australia builds an 'enhanced loyalty' team
Stands up platform and squad to deal in customer data insights.
May 13 2021 6:49AM
Telstra pushes its personalisation engine faster
After a year spent achieving scale.
May 5 2021 12:31PM
Telstra treads fine line when sending - or suppressing - marketing messages
But says tech deployed under T22 transformation is helping.
Apr 21 2021 6:50AM
Pushing the boundaries of mass personalisation
Big data and AI are changing the way organisations interact with individuals.
Apr 15 2021 11:16AM
Better customer engagement requires a new mindset
Exploring the new phase of digital marketing.
Mar 8 2021 1:15PM
Coles Group looks to single customer ID across online stores, apps
Under project led by new platform engineering group.
Dec 14 2020 6:58AM
How Dan Murphy's personalisation engine bottles up your preference data
And triple proofs EDM yield.
Dec 4 2019 7:07AM
Virgin Australia predicts personalisation hit from data use crackdown
Says it's being held to higher standard than law requires.
Oct 16 2019 7:08AM
Toyota Australia uses digital to drive buyers into dealers
Personalisation pilot drives scale ambitions.
Sep 25 2019 1:00PM
Domino's trials neural network to tailor pizza deals
Australian operation reveals test of nascent cloud service.
Aug 21 2019 6:59AM
Xinja reveals SAP core cost 'about $1.8 million'
As Aussie neobank shares its data-driven ambitions.
Aug 21 2019 6:59AM
WooliesX predicts ways to connect with customers
Kicks off first project, hunts out more use cases.
Apr 15 2019 7:06AM
How Woolworths uses Google to power its massive analytics uplift
Set to localise shipments and personalise customer experiences within months.
Apr 10 2019 12:22PM
