Harley struggles to fire up new generation of riders with electric bike debut

By

New bike costs almost as much as a Tesla 3.

Harley struggles to fire up new generation of riders with electric bike debut
Harley-Davidson is betting on electric motorcycles to attract the next generation of younger and more environmentally conscious riders to reverse declining US sales. But as Harley ships its first "LiveWire" bikes - priced at US$29,799 - to dealers, there is little evidence the 116-year-old brand ...

Hi! You've reached one of our premium articles. This is available exclusively to subscribers.

It's free to register, and only takes a few minutes.

Once you sign up you'll have unlimited access to the full catalogue of Australia's best business IT content, as well as a daily news bulletin delivered straight to your inbox.

Register now
Got a news tip for our journalists? Share it with us anonymously here.
Tags:
hardware

Sponsored Whitepapers

Nine Ways To Prepare Your Database for a High-Traffic Event
Nine Ways To Prepare Your Database for a High-Traffic Event
How to Put AI at the Heart of Business Growth
How to Put AI at the Heart of Business Growth
Streamline Your Processes and Reduce Managed File Transfer Expenses
Streamline Your Processes and Reduce Managed File Transfer Expenses
Maximise Your Azure Investment with Fusion5
Maximise Your Azure Investment with Fusion5
CyberArk's 2024 Playbook: Identity Security and Cloud Compliance
CyberArk's 2024 Playbook: Identity Security and Cloud Compliance

Events

Most Read Articles

Defence to trial four containerised computer rooms

Defence to trial four containerised computer rooms
Defence to build 'virtual environments' to model decisions and systems

Defence to build 'virtual environments' to model decisions and systems
Coles Group opens automated distribution centre in Sydney's west

Coles Group opens automated distribution centre in Sydney's west
How chip giant Intel spurned OpenAI

How chip giant Intel spurned OpenAI

Digital Nation

More than half of loyalty members concerned about their data
More than half of loyalty members concerned about their data
State of Security 2023
State of Security 2023
COVER STORY: What AI regulation might look like in Australia
COVER STORY: What AI regulation might look like in Australia
Health tech startup Kismet raises $4m in pre-seed funding
Health tech startup Kismet raises $4m in pre-seed funding
How eBay uses interaction analytics to improve CX
How eBay uses interaction analytics to improve CX

Log In

  |  Forgot your password?