HOYTS brings Cisco, Optus into digital transformation

HOYTS has deployed Cisco hardware and Optus services across its Australian and New Zealand operations as part of a digital transformation.

The cinema operator said it has put in a Cisco Catalyst SD-WAN solution, “with dual Optus and NBN fibre plus Optus 4G backup as well as redundant hardware for added resiliency.”

It is also using Cisco Umbrella cloud security for 24x7 vulnerability assessment and response.   

In addition to SD-WAN connectivity, Optus “led the domiciling of data centres”, HOYTS and Optus said in a joint statement.

“Optus is at the core of every dollar we make at HOYTS,” group IT director Adam Wrightson said.

“There is not a single interaction that HOYTS has - with staff or customers - that doesn’t rely on Optus infrastructure.” 

HOYTS said that three out of every four transactions are now self-serve, either online or using digital kiosks in the foyers of its sites.

Optus services are also used at HOYTS Group’s advertising arm, Val Morgan.

Its 10,000-plus outdoor advertising displays - in shopping centres, on petrol bowsers and in the foyers of office buildings - are underpinned by Optus infrastructure, including the telco’s IoTFlex service.